Dubai has scrapped its 30% tax on alcohol sales for the rest of the year in an apparent bid to boost tourism, while also stopping the charge on personal alcohol licences, something residents who wish to drink at home are required to have.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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